Why Tri R

From our founder's origin story to the birth of TRI R Marketing Solutions, our company has always been on a different path and you get to reap the benefits of that.

About Wendy Lewis

Yep, that's me. You're probably wondering how I got here .

A geek's search that began with "This is f'ing stupid."

What started as a struggle to achieve work-life balance evolved into a voyage of finding a better way to do marketing for myself and my clients. A way that didn't include smarmy sales-type pitches that made me want to take a shower afterward, or posting fake social media posts every day (#wokeuplikethis my ass), or jumping onto the bandwagon for every new marketing strategy that sounded like a fad diet more than it did a way to achieve real business growth. A way that doesn't depend on automation or AI (Terminator, the threat is real people) to do all the work but leveraged as useful tools to help real humans do real jobs on their path to make real connections.

This journey has taken over 25 years. Maybe it's because I'm a slow learner, but I think that it's more because I fell for some of the same crap my past, current, and future customers fell for: The BS that looks sexy and easy has to work, right?

Wrong. Marketing isn't always easy, and it isn't always sexy, but it doesn't have to be as hard as we all make it to be either.

From crying at the babysitter's house to "Don't tell me no."

My firstborn learned to walk at the babysitter. After I got done crying in my car because I was a horrible mother, I decided I was going to find a way to work from home so I could spend more time with my kids. It was 1995 and working from home was extremely rare, but I researched and found this cool idea called a virtual assistant. I put together a business plan and went to my local SBA incubator, where the older gentleman laughed me out of his office because he thought this was a horrible business model that would never succeed.

I don't take "no" for an answer so I started working as a freelance VA and learned everything I could about marketing, SEO, web design, and everything else there was to know about the online world. I returned to school, got my BS in Business then an MBA, and kept plugging away. I worked for small businesses, agencies, and anywhere I could to hone my skills.

Imposter Syndrome, Gurus, and, Conflicting Messages

During my drunken snake of a career path I learned a few things: I love marketing, I love working with small businesses, and I absolutely love playing with marketing technology to make it work for small businesses. I like the thrill I get when I can help business owners compete with the big dogs in their niche. And I love the smile I see on their faces when they start seeing results. But I also learned a few things I didn't like about the work I chose.

First, what was I? A virtual assistant, not really not anymore. I had too much experience to be a VA but was I really a marketing expert? Could I set off on my own and start my own agency? I didn't feel comfortable with that, not yet. So could I carve out my place in the industry? I applied for contract work and agency jobs often feeling like a fraud even though I had years of experience.

And what kind of marketing did I want to focus on? If you haven't noticed there are a gazillion marketing gurus out there, each with their own methods and strategies, all vying for your attention. And so many of them contradict one another.

Many times I would work with a client who insisted on following this or that guru but all of these "experts" weren't focusing on the fundamentals of marketing. The core elements that would help a business grow no matter what the economic conditions were and no matter what new technology came along.

And that understanding led to. . .

The Birth of Tri R

Tri-R Marketing Solutions was founded to address a critical challenge in the marketing world: the overwhelming complexity of marketing systems that burden business owners. Our founder, a tech geek and marketing expert, saw firsthand that businesses were drowning in convoluted strategies and costly solutions that made generating, capturing, and nurturing leads far too complicated.

Driven by a passion for simplifying marketing, our founder set out to create a more streamlined approach. The goal was to develop a solution that would allow small businesses to achieve the same unified marketing strategy as large corporations—without requiring extensive investments of time, money, or massive marketing teams.

Our solutions are designed to make marketing activities resonate with your customers, expand your reach to dominate your market, and increase your revenue. If you’ve struggled with other marketing approaches, it’s time to experience how our innovative solutions can transform your business.

Why Choose Tri R Marketing

We Offer Solutions Not Services

At Tri-R Marketing, we proudly say, "We aren’t an Agency—we’re a Marketing Systems Provider." Think of it this way: An agency is like a gourmet chef. If you want a custom, five-course meal, they’ll make it happen—but it’ll cost you. We understand that most small businesses don’t need that. What they need is a tried-and-true recipe for success.

We’re here to provide you with that recipe, along with the kitchen, tools, and support to make sure every marketing campaign turns out perfectly. Our technology-driven systems, paired with the human expertise behind them, are what transform our offerings from simple services into powerful marketing solutions.

At Tri-R Marketing Solutions, we don’t just serve up services—we craft solutions. Services are like ordering takeout: quick, easy, but often lacking the depth of a home-cooked meal. Solutions, on the other hand, are like a gourmet recipe you can rely on for years to come—full of flavor, substance, and built to satisfy your business’s long-term hunger for success.

We’re not just offering a menu of tasks; we’re providing a full-course strategy that’s ready to be served.

How Tri R Marketing Transforms Your Business:

Simplicity Meets Sophistication: We provide a marketing system that’s easy to use but packed with powerful tools. No need for you to become a tech wizard or marketing guru—we handle the complexities so you can focus on what you do best.
Affordability Meets Efficiency: Unlike agencies, we leverage technology and standard processes to deliver reliable systems and processes without the hefty price tag. It’s like having a luxury car, but at a price that doesn’t break the bank.
Consistency Meets Growth: Our systems ensure that your marketing fundamentals are executed consistently, driving steady growth. Think of us as your business’s marketing autopilot, always on course toward success.

When you partner with Tri R Marketing, you’re not just getting a service; you’re investing in a system designed to make your business thrive. Our unique blend of technology and human expertise means you’ll feel supported, confident, and ready to see your business grow like never before.

Ready to Transform Your Business?

Tri R Marketing Solutions Promise:

At Tri-R Marketing Solutions, our promise is simple: we’re here to serve up more than just services—we craft solutions that nourish your business and fuel your success.

We understand that traditional marketing services can feel like grabbing fast food or ordering takeout: quick and convenient, but often lacking the substance your business needs to truly thrive. That’s why we’re dedicated to providing you with something better—a full-course marketing strategy that’s thoughtfully crafted, nourishing, and built to last.

We’re not an agency offering a menu of one-off tasks. Instead, we’re a Marketing Systems Provider committed to delivering solutions that resonate with your customers, expand your reach, and boost your revenue. Think of us as your trusted culinary team, offering you a tried-and-true recipe for success, along with the tools, kitchen, and support to make sure every campaign turns out perfectly.

Our approach is a blend of smart technology and human expertise, designed to simplify the complexities of marketing so that you can focus on what you do best—running your business. We’re here to ensure that your marketing efforts are more than just a series of disconnected tasks; they’re part of a cohesive, powerful strategy that drives real results.

That’s our promise: to deliver solutions that satisfy your business’s long-term hunger for growth and success. With Tri-R Marketing Solutions, you’re not just getting a service—you’re getting a partner dedicated to helping your business thrive.

Our Values

We empower local business owners to enjoy their work by delivering transparent, innovative, and results-driven marketing strategies that simplify growth and rekindle their passion for their business

Empowering Growth Through Innovation - We deliver cutting-edge marketing strategies that allow business owners to focus on what they love—running their business.
Transparency and Trust in Every Step - We ensure full transparency, so you understand every step of your marketing journey and can trust us to grow your business.
Customer-Centric Strategies for Real Results - We create customized marketing systems that drive measurable results, letting you enjoy your passions without getting bogged down by details.
Collaborative Success - We work closely with you, making marketing a seamless extension of your business so you can focus on what truly matters.
Integrity and Accountability at Our Core - We deliver honest, results-driven strategies, giving you confidence in your growth and peace of mind.
Adapting to Your Unique Needs - Our adaptable marketing systems grow with your business, providing the support you need to enjoy your work rather than being overwhelmed.

Frequently Asked Questions

Isn't hiring an agency or a specialist going to be too expensive?

Traditional agencies can indeed be expensive, which is why we offer a different approach. At Tri R Marketing, we provide a cost-effective solution by using standard processes and automation. This allows us to deliver high-quality marketing systems at a predictable price, making professional marketing accessible for small businesses like yours.

How do I know if your marketing system will really work for my business?

Our system is designed to be flexible and scalable, making it effective across a wide range of industries. We’ve seen it work time and again for businesses that were struggling with growth, overwhelmed by marketing, or feeling burnt out. What sets our system apart is the combination of technology and human expertise—ensuring that you get the best of both worlds.

How does your marketing system work? What's the process?

Our marketing system is designed to be both comprehensive and easy to implement. We start with an in-depth consultation to understand your business, goals, and challenges. From there, we tailor a marketing system that includes a mix of automation, proven strategies, and human expertise. We handle everything from setup to ongoing optimization, ensuring that your marketing runs smoothly and effectively, allowing you to focus on running your business.

How do you measure success? What kind of results can I expect?

Success is measured based on the goals we set together at the start of our partnership. This might include metrics like increased website traffic, higher conversion rates, more leads, or improved customer engagement. We provide regular reports that track progress against these goals, so you’ll always know how your marketing is performing. While results vary depending on the specific strategies we use, our system is designed to deliver consistent, sustainable growth over time.

How long does it take to see results?

The timeline for results can vary depending on factors like your industry, current marketing efforts, and the specific strategies we implement. However, many clients begin to see improvements within the first few months. Our system is built for long-term success, so while you might see some quick wins, the real transformation happens as the system takes root and consistently drives growth.

What happens if something isn't working? How do you adjust the strategy?

Flexibility is key to our approach. We constantly monitor the performance of your marketing system and make adjustments as needed. If something isn’t delivering the expected results, we analyze the data to identify the issue and tweak the strategy accordingly. Our goal is to ensure your marketing remains effective and aligned with your business goals, even as those goals evolve.